Announcing the Whitepaper — Women’s Role in Australia’s Financial Future

Australia is on the brink of a historic financial shift, one that will be driven largely by women. Today, we are proud to announce the launch of a landmark whitepaper commissioned by Natalie Irvine, Chief Sales and Marketing Officer at RedZed: “Women’s Role in Australia’s Financial Future”.

This whitepaper explores a seismic change taking place across the financial landscape, where Australian women are not just participants but primary custodians of wealth, decision-makers in business, and influencers in intergenerational asset transfer.

A Defining Moment for Women and Wealth

Over the next decade, $3.2 trillion in wealth is expected to be inherited by Australian women, the largest intergenerational transfer in the country’s history. Combined with rising female entrepreneurship, increasing financial literacy, and stronger representation in business leadership, this shift signals a redefinition of financial power.

But this isn’t just about numbers. It’s about how the financial system must evolve to meet the needs of women who are inheriting, creating, and managing wealth at unprecedented levels.

Why This Whitepaper Matters

Traditionally, women have faced barriers in accessing financial services, from discriminatory assumptions and underrepresentation among advisors to systemic gaps

in income and retirement savings. Yet, despite these challenges, women are stepping up as business owners, investors, and family finance leaders.

Women’s Role in Australia’s Financial Future takes a deep dive into:

• The emerging economic influence of women in Australia
• The barriers that still exist in lending, investing, and wealth management
• The unique financial journeys of women, especially during inheritance, divorce, and business ownership
• The opportunities for lenders, brokers, and advisors to provide tailored support and education

This is not just an industry report, it’s a call to action for the financial industry to adapt, listen, and lead with intention.

The Leadership Behind the Whitepaper

This initiative was commissioned by Natalie Irvine, a highly respected figure in Australia’s financial services sector and a two-time recipient of the Global Female Private Banker of the Year award.

Natalie has spent over two decades working across retail, commercial, and private banking, and is known for her leadership in customer-focused innovation. At RedZed, she leads with a strong belief in inclusion, representation, and access, particularly for self-employed Australians and women navigating complex financial landscapes.

Natalie’s track record and advocacy bring both authority and urgency to this whitepaper’s findings.

About RedZed: Empowering the Self-Employed

RedZed is a specialist non-bank lender dedicated to supporting self-employed Australians and small business owners. Founded in 2006 to address a critical gap in the market, RedZed has provided over $10 billion in lending to more than 24,500 customers across the country.

Crucially, RedZed has recognised that many of its clients — especially women — face unique barriers to accessing credit, building financial confidence, and navigating life transitions such as divorce or business scaling. The company’s tailored, flexible

lending models and education-focused approach have allowed it to connect deeply with a growing client base of female entrepreneurs and high-net-worth individuals.

RedZed isn’t just observing the changes in the wealth landscape — it’s actively helping to shape them.

What’s Next?

This blog is the first in a four-part series exploring the findings of the whitepaper. Over the coming weeks, we’ll break down:

1. The key social and economic trends driving women’s financial empowerment
2. The persistent challenges women face in engaging with the financial system
3. The innovative solutions — from education to representation — that can reshape the future of financial services for women

We believe this moment represents a critical turning point for women’s economic participation in Australia. And we invite brokers, lenders, policymakers, and business leaders to engage meaningfully with the insights presented in this whitepaper.